Brand expert, popular speaker, and CEO advisor Duane Knapp presents the
BrandPromise® book, his secret formula for becoming a brand that delivers on
its promise - how to make the right promise, how to keep it, and how fulfilling
your BrandPromise commitment will transform your organization into a
"one-of-a-kind" brand that people admire, trust and support for years to come.
The BrandPromise book, published by McGraw-Hill in 2008, is Knapp's
follow up to the internationally successful BrandMindset® and
The Destination BrandScience™ books.
www.BrandStrategy.com & www.DuaneEKnapp.com
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BrandMindset®, BrandPromise®, Brandictionary®, BrandScience™,
PromiseRule™ and BrandStrategy™ are trademarks of BrandStrategy, Inc.